Chapter 17: Personal Selling and Sales Management

As said before in previous posts, Lokai has a website, which allows consumers to make purchases and learn about the company/brand, and what its cause and supports are. Usually, some online websites would carry a live chat section for those who need help, and does allow you to make comments and reviews. Unfortunately, Lokai doesn't. Remember, Lokai just carries one main bracelet at all times, therefore it makes the process of purchasing easier.  Hopefully, more varieties of bracelets that aren't limited editions are invested in and available for purchase, and the website will become a way customers can build a relationship and interact with Lokai members. However, Lokai does have a touch point. Once you're on the website, you can make a decision as to if you would like to make an account with Lokai or not. Along with having a MyLokai account, you can also contact Lokai by emailing them, or even calling them! The campaign management for this company is creative. For example, the last bracelet that was launched in the beginning of October for Cancer Awareness. The bracelet is pink all over, except for the bead with the mud, and the bead with the water. When going onto the website, the first thing that popped up, was the Cancer Awareness bracelet, why they were launching it, and how it helps the reason it was launched. The sale cycle for Lokai is simple. Bracelets are always available, whether it is both the original Lokai and the Limited Edition, or the original Lokai itself. Lokai is just starting to develop, and hopefully soon there will be more products which contains mud from the Dead sea and water from mount' Everest, with a charity and cause, to support, which will lead to only growth in the company, and help from customers globally.