Chapter 11: Developing and Managing Products

      Lokai launches limited edition bracelets once in a while, to support a specific cause. The last limited edition launched, was the pink Lokai bracelet. The bracelet symbolizes breast cancer awareness, and supports the cause and those who have breast cancer. With purchases made, a percentage of the profits are donated to benefit and support, the Susan G. Komen Cancer foundation. The development of new bracelets, starts with a cause, similar to the WildLife bracelet, which was launched for WildLife animals, and donations were made to their foundation, and others. Every developed bracelet, carries its own benefiting cause, and being that the product is limited edition, ( made available for a little time), consumers make purchases as soon as the product is launched. After a bracelet is launched, and Lokai takes it off the market, it is hard to find that bracelet. Eventually, after researching and you end up finding it, the real question that is left to be answered is, Is the bracelet authentic? Some bracelets found on amazon, and eBay, etc., are not always necessary authentic. Lokai manages their products, either limited edition and/or the Classic Lokai bracelet, being available for a certain period of time, and classic being available at all times.