Sunday, November 8, 2015

Chapter 10: Product Concepts


The company/brand Lokai, symbolizes ones humbleness. It does not matter how high you may be, or how low you might be as a person, one should always remain humble at all times, because there is always hope. The design of the product the company carries, is simple. It is a bracelet, containing clear beads, and two special beads. There is a white bead, which contains water from mountain Everest and the black bead has water from the Dead Sea.





I mean, who wouldn't want a bracelet that contains two major places not everyone can reach in the world. And yes, it is authentic.
The bracelet carries the Lokai logo, on both the black and white beads. However, it is complicated to describe.



The trademark of this company, which is a good thing about it is, you cannot find it elsewhere. The products can only be bought from the company itself, if bought anywhere else, it may be counterfeit. Packing plays an important role in every consumers aspects of buying. When you order a bracelet, it comes in a bag, and also with a sticker of the Lokai logo, and a little information regarding the bracelet purposes, and its value. The labelling on the package, is noticeable. It's written in black, and it's pretty big so anyone can see it.



The product, as in the bracelets sold online, are available in 4 different sizes now. Small, medium, large, and extra large.




These are unauthentic Lokai bracelets.










These are the authentic and ONLY kinds and colors of Lokai bracelets.













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