Chapter 12: Services and NonProfit Organization Marketing

     Lokai does not fall under the category of businesses or organizations which provide services or are considered NonProfitable organizations. However, Lokai does donates 10% of their profits to NonProfit organizations, as charities.  Some of the charities Lokai has donated to are, the Save the Children, Susan G. Komen, WorldWildLife Fund, Best Buddies, the Kind Campaign, and the Himalayan Foundation, etc. Although, Lokai does not provide services to customers, they do provide services, which includes their help, to organizations that are in need. And even though they are a profitable company, a percentage of their profits are given to NonProfitable Organizations.

Chapter 11: Developing and Managing Products

      Lokai launches limited edition bracelets once in a while, to support a specific cause. The last limited edition launched, was the pink Lokai bracelet. The bracelet symbolizes breast cancer awareness, and supports the cause and those who have breast cancer. With purchases made, a percentage of the profits are donated to benefit and support, the Susan G. Komen Cancer foundation. The development of new bracelets, starts with a cause, similar to the WildLife bracelet, which was launched for WildLife animals, and donations were made to their foundation, and others. Every developed bracelet, carries its own benefiting cause, and being that the product is limited edition, ( made available for a little time), consumers make purchases as soon as the product is launched. After a bracelet is launched, and Lokai takes it off the market, it is hard to find that bracelet. Eventually, after researching and you end up finding it, the real question that is left to be answered is, Is the bracelet authentic? Some bracelets found on amazon, and eBay, etc., are not always necessary authentic. Lokai manages their products, either limited edition and/or the Classic Lokai bracelet, being available for a certain period of time, and classic being available at all times.

Chapter 8: Segmenting and Targeting Market

         Lokais market, are consumers who want and need their products. Unlike most business organizations and companies, Lokai does not has a market segment or market segmentation. Lokai is a popular, yet easy going brand to shop at. They market only their products, which are the bracelets of their own, and the cause for their bracelet. However, Lokai does have substantiality, identifiability and measurability, accessibility, and responsiveness. Lokai bracelets are noticeable, and whenever its seen worn by celebrities, or others, it makes others want to own one of their own too. Those who purchase Lokai, most likely own more than one bracelets. Bracelets are identifiable, and sizes are accurate. Lokai bracelets consists of all white beads, and two different beads which stands out. The black, which has mud from the Dead Sea, and " whitest white ", which has water from Mountain Everest. In regards to measurability, these bracelets are now available in 4 different sizes. Small, medium, large, and extra large, and the sizes are as listed on the website. Along with Lokais Classic bracelet, sometimes their are limited edition bracelets launched once in a while. And are accessible for a short period of time, however the Classics remain available for purchase at all times. At this time, Lokai has a limited edition package, which consists of all the previous bracelets launched before including the Cancer cause, WildLife, and Water bracelet.

In regards to responsiveness, all Lokai bracelets are sold for the same price, which is currently $18.00. The only thing different, would be the tax and shipping costs added, which all depends on how much product you are purchasing and what shipping rate you select. The Limited-Edition package however, is selling for $118.00, which has 5 bracelets stacked together in a little box. Even though Lokai markets, it markets differently, and does have the characteristics of segmenting, but does not have segmentation as others. 

Chapter 15: Marketing Communications

Similar to existing brands and companies, Lokai HAS to have communication skills, whether it is marketing or consumer wise. Yet marketing communications reflect on the communication made among products and customers themselves. Just as other companies, promotions are available, except it does not benefit the customer but the purchase helps in benefiting the lives of others. Lokai does not carry various varieties of communication skills when it comes to marketing their products. Buying from them is not hard, you don't need promotional codes, all you need is a mylokai account and a credit card, and you'll be good to go. However, they do communicate with those who wear their bracelets, and those who benefit off of it, such as the charities and foundations they donate to. The cause they support can be an example of communication. For example, the most recent bracelet launched. It was made to support breast cancer, those who are suffering from breast cancer, had breast cancer, or even know someone with or just are supporting breast cancer. Majority of the purchases made, was not because of the bracelet, but what it symbolizes, it's cause, and what it supports. Marketing communications are important in starting business, and plays a major role in the growth of a business. But if you have the right purposes in regards to communicating, a business will grow with and without mass or interpersonal communication.

Chapter 10: Product Concepts

The company/brand Lokai, symbolizes ones humbleness. It does not matter how high you may be, or how low you might be as a person, one should always remain humble at all times, because there is always hope. The design of the product the company carries, is simple. It is a bracelet, containing clear beads, and two special beads. There is a white bead, which contains water from mountain Everest and the black bead has water from the Dead Sea.





I mean, who wouldn't want a bracelet that contains two major places not everyone can reach in the world. And yes, it is authentic.
The bracelet carries the Lokai logo, on both the black and white beads. However, it is complicated to describe.



The trademark of this company, which is a good thing about it is, you cannot find it elsewhere. The products can only be bought from the company itself, if bought anywhere else, it may be counterfeit. Packing plays an important role in every consumers aspects of buying. When you order a bracelet, it comes in a bag, and also with a sticker of the Lokai logo, and a little information regarding the bracelet purposes, and its value. The labelling on the package, is noticeable. It's written in black, and it's pretty big so anyone can see it.

The product, as in the bracelets sold online, are available in 4 different sizes now. Small, medium, large, and extra large.




These are unauthentic Lokai bracelets.










These are the authentic and ONLY kinds and colors of Lokai bracelets.

Chapter 17: Personal Selling and Sales Management

As said before in previous posts, Lokai has a website, which allows consumers to make purchases and learn about the company/brand, and what its cause and supports are. Usually, some online websites would carry a live chat section for those who need help, and does allow you to make comments and reviews. Unfortunately, Lokai doesn't. Remember, Lokai just carries one main bracelet at all times, therefore it makes the process of purchasing easier.  Hopefully, more varieties of bracelets that aren't limited editions are invested in and available for purchase, and the website will become a way customers can build a relationship and interact with Lokai members. However, Lokai does have a touch point. Once you're on the website, you can make a decision as to if you would like to make an account with Lokai or not. Along with having a MyLokai account, you can also contact Lokai by emailing them, or even calling them! The campaign management for this company is creative. For example, the last bracelet that was launched in the beginning of October for Cancer Awareness. The bracelet is pink all over, except for the bead with the mud, and the bead with the water. When going onto the website, the first thing that popped up, was the Cancer Awareness bracelet, why they were launching it, and how it helps the reason it was launched. The sale cycle for Lokai is simple. Bracelets are always available, whether it is both the original Lokai and the Limited Edition, or the original Lokai itself. Lokai is just starting to develop, and hopefully soon there will be more products which contains mud from the Dead sea and water from mount' Everest, with a charity and cause, to support, which will lead to only growth in the company, and help from customers globally.

Chapter 16: Advertising, Public Relations and Sales promotion

Unlike most organization and businesses, Lokai does not carry a sales promotion. However, Lokai does have advertising and public relations. Lokai has their website, which would be considered a part of internet advertising. companies would have their advertisement in a newspaper, magazines, on T.V, etc. Whereas, Lokai contributes to advertising on Social Media. You can visit Twitter, Facebook, and even Instagram, to see and subscribe to updates. One important advertising strategy Lokai has, is it's own positive slogan, which may inspire or influence many.

            "  Sometimes you're on top. Stay Humble.  

                          Sometimes you've hit a low. Stay hopeful."

Along with its advertising strategy, an advertising appeal exists. Lokai gives its consumers a reason to purchase their bracelets. Just like the brand Toms, when you buy a pair of their product, they give a pair to a child in need. Lokai donates percentages off of whatever they make to charities, which help communities and people in need in many ways. A lot of people may want to help, and it's probably hard for them to, but by just buying a bracelet, you're also helping with a benefit. Unlike most organization and businesses, Lokai does not carry a sales promotion. 

Chapter 14: Marketing Channels and Retailing

      If online retailing would be considered as a feature in owning a business, Lokai would fall into it perfectly. Along with a Lokai van, you can only purchase bracelets online. And, it is also very easy to make purchases. Lokai sells directly to their customers. As soon as an order is placed, it will take about 4-8 business days for it to get delivered to the designated address. Unlike most companies or stores (online), Lokais option to buy a bracelet is the first thing you see once you click enter. There are various sizes to choose from, and a brief description of what sizes would fit you. Instead of walking around to find a product, it is literally just a few clicks away from your keyboard. Marketing Channel consists of elements of marketing mix, which are the product, price, promotion, and place. The product of Lokai, are their bracelets. The price doesn't vary, for the time being they are currently $18.00, tax is added and shipping also isn't free. The promotion you would receive, wouldn't exactly be a promotion you are receiving, it is the percentage they take out from the complete order, and is donated to charities. The place, or location of Lokai is in New York.

Lokai's marketing is aimed at their consumers, channel members are not engaged in this company, such as wholesalers, which reflects on you having the ability to  order as much as Lokai bracelets you want, there is no limit. 

Chapter 6: Consumer Decision Making

         Understanding the Wants and Needs of consumers, are one of the most important decision needed to be made in every company. People see Lokai bracelets, eventually end up researching it, learning about the reasons and causes, and they end up wanting it, and Lokai keeps making them. If consumers lose interest however, business will drop. In regards to Evaluation of Alternatives and Purchases, the cost of a Lokai bracelet is $18.00. You can purchase regular bracelets for a much cheaper price, but would it had a significant value and causes such as helping charities, as Lokai? Water from Mount. Everest, and mud from the Dead sea? Lokai has its classic bracelet,which is available at all times, and limited edition bracelets which are available whenever they are launched, which makes limited decision making easier for consumers. Classics' or limiteds' ( some times ), are always available so therefore, consumers are familiar with the brand and its availabilities. Similar to clothing companies, Lokai has its social visibility. If someone sees you wearing a Lokai bracelet, there's a possibility they would ask you where you got it from or what it signifies. Same for clothing, clothing, sneakers, and accessories, but Lokai is different, and different is what makes an impression on some people, which may then lead to consumer decision making.

Chapter 5: Developing a Global Vision

Lokai donates 10% of their net profits to charitable partners. These charities, World Wildlife Fund (WWF),Best Buddies International, Charity:Water, CureAlzheimersFund, Pencil Of Promise (PoP), and many more, are included among the donation. Trying to make the Earth a better place for animals, participating in a movement involving friendship among those with and without disabilities, providing safer and cleaner water worldwide, helping to prevent/find a cure for Alzheimer, and helping organizations in the most possible ways they can, wether it is beneficial towards this company, is what partakes in developing a global vision for this company. Helping these charities worldwide, can help Lokai with global marketing, which can lead to the growth of this company and much more.The internet plays a big role in global marketing, because if you're not where there is a Lokai truck, you can use the internet to make purchases online, around the globe. It may not be a company that consists of most characteristics of business,  but it has marketing, globally.

Chapter 4: The Marketing Environment

  
  ~Think of Lokai as a cause and effect kind of company. The cause is mainly why the company exists and what it does, and the effect is the outcome of the cause, what it supports and what it signifies. Lokai carries a meaning to itself, " Sometimes you're on top, STAY HUMBLE. Sometimes you've hit a low, STAY HOPEFUL".  ~

         Marketing Environment is just as important to Lokai as it is to other companies, except it doesn't carry all the concepts. Yes, the company is aware of its customer wants and needs, and where they purchase it, but they don't always carry social factors. Similar to others, Lokai has its own website and instagram, which is considered social, but they don't do commercials and such which may improve their growth economically. Lokai products are fit for teenagers and adult, and for anyone, nationality does not matter. Anyone can own a bracelet, without feeling discouraged. Everything has it's cause and so does Lokai, it doesn't what market someone is from. The basic factors that every company consists of, Lokai consists of, and the ability to help motivate those who have made purchases, which has helped in the development of the company, makes it successful to those who are inspired.

Chapter 18: Social Media and Marketing

     The company, Lokai, isn't really a well known company. It isn't necessary known of everywhere you go, and neither do they use social media as a way to attract "customers" by doing commercials or such. There are websites, and posts that mention Lokai itself every time they launch a new bracelet.
 
     There are mobile marketing, social marketing, and e-mail marketing, however, if there was a marketing known as internet marketing, then Lokai would fall under that category. Most companies and brand carry their own stores, whereas Lokai has their online website, www.mylokai.com, where almost everyone gets their bracelets from, and they also have another way of marketing. Unlike most companies, Lokai has their own truck. Just like we would buy ice cream from an ice cream truck, there is a Lokai truck, that sells their bracelets, which sadly, isn't everywhere, this is why the other option for purchasing is via online.

     In regards to Social media monitioring, Lokai hasn't received any bad identification or negativity. In fact, even celebrities, athletes, and artists are wearing Lokai bracelets and supporting its' cause. This company, makes its own money, and also donate to various charities, and building relationships with their customers are through the awarenesses they sponsor or the causes they have been and are currently supporting. Owners of Lokai bracelets, do post pictures of their bracelets on social media, and that is one way others may notice.

      Lokai, has it's own website, where you can learn about the company, the founder, and it's purposes, and also make purchases. In regards to marketing, Lokai doesn't necessarily market their product the way every other company does, they do it differently. I mean, who would ever think of an ice-cream-like truck selling bracelets for good causes?!

Chapter 2: Strategic Planning for Competitive Advantage

Lokai possesses a few strategies regarding Competitive advantages and strategies that will help the company expand. A place distribution strategy, market penetration and development, a competitive advantage, along with product developments, all the business and its' growth. Lokai has a classic bracelet, which varies in 3 different sizes, small, medium and large, that are available at all times for consumers to purchase. The Market Development; launches limited edition bracelets, that support organizations of its' purposes. For every purchase made from the website, 10 percent of net profits are dedicated to giving back to communities, and offering to charities. Lokai has a sustainable Competitive advantage, which is that it cannot be copied by any competition, and copied in general. After developing the classic lokai, ideas of launching new ones were developed, which did and will attract those who are interested in the causes, and of course, finding their balance.

                                 





Launched to celebrate World Water Day on March 01st, 2015.
For every bracelet sold, Lokai donated $3 to charity; Water, to bring clean and safe drinking water to developing countries.

 Launched to support World's Wildlife on June 15th, 2015. For every bracelet sold, Lokai donated $1 to the World Wildlife Fund to help further their mission to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Launched to support the world's largest cancer organization, Susan G Komen on September 13th, 2015. For every bracelet sold, Lokai will donate $1 in order to help save lives and end breast cancer. 

Chapter 1: Overview of Marketing (Brief History and Mission Statement)

   MY LOKAI

http://mylokai.com/

              24 year old, Steven Izen, graduate of Cornell University, founded Lokai in 2013.

"For Steven Izen, that moment was during his freshman year at Cornell University. His grandfather, “Papa” was diagnosed with Alzheimer’s Disease. It was the first time he felt helpless, knowing he would have to sit back and watch his Papa’s mental faculties and body slowly deteriorate."

  In honor of his grandfather, Steven created the Lokai bracelet. 

"The bracelet is infused with elements sourced from the highest and lowest points on earth.  The white ball, carrying water from Mt. Everest, and the black ball, holding mud from the Dead Sea, exist on opposite ends. A string of clear beads link the two, signifying that throughout life’s circular journey, your path is your own.   As Steven puts it, “life is about the journey, not the destination.”

Lokai donates 10% of their net profits to charities such as, Word Wildlife Fund, Best Buddies, Cure Alzheimers Fund, American Himalayan Foundation, and many more. For every bracelet purchase you make, you fit into the 10% donation given to these charities. Not only are buyers purchasing for their own benefits, but they are also providing for those in need worldwide. Helping in the littlest way can evolve into helping into bigger ways.