Chapter 15: Marketing Communications

Similar to existing brands and companies, Lokai HAS to have communication skills, whether it is marketing or consumer wise. Yet marketing communications reflect on the communication made among products and customers themselves. Just as other companies, promotions are available, except it does not benefit the customer but the purchase helps in benefiting the lives of others. Lokai does not carry various varieties of communication skills when it comes to marketing their products. Buying from them is not hard, you don't need promotional codes, all you need is a mylokai account and a credit card, and you'll be good to go. However, they do communicate with those who wear their bracelets, and those who benefit off of it, such as the charities and foundations they donate to. The cause they support can be an example of communication. For example, the most recent bracelet launched. It was made to support breast cancer, those who are suffering from breast cancer, had breast cancer, or even know someone with or just are supporting breast cancer. Majority of the purchases made, was not because of the bracelet, but what it symbolizes, it's cause, and what it supports. Marketing communications are important in starting business, and plays a major role in the growth of a business. But if you have the right purposes in regards to communicating, a business will grow with and without mass or interpersonal communication.