Lokais market, are consumers who want and need their products. Unlike most business organizations and companies, Lokai does not has a market segment or market segmentation. Lokai is a popular, yet easy going brand to shop at. They market only their products, which are the bracelets of their own, and the cause for their bracelet. However, Lokai does have substantiality, identifiability and measurability, accessibility, and responsiveness. Lokai bracelets are noticeable, and whenever its seen worn by celebrities, or others, it makes others want to own one of their own too. Those who purchase Lokai, most likely own more than one bracelets. Bracelets are identifiable, and sizes are accurate. Lokai bracelets consists of all white beads, and two different beads which stands out. The black, which has mud from the Dead Sea, and " whitest white ", which has water from Mountain Everest. In regards to measurability, these bracelets are now available in 4 different sizes. Small, medium, large, and extra large, and the sizes are as listed on the website. Along with Lokais Classic bracelet, sometimes their are limited edition bracelets launched once in a while. And are accessible for a short period of time, however the Classics remain available for purchase at all times. At this time, Lokai has a limited edition package, which consists of all the previous bracelets launched before including the Cancer cause, WildLife, and Water bracelet.
In regards to responsiveness, all Lokai bracelets are sold for the same price, which is currently $18.00. The only thing different, would be the tax and shipping costs added, which all depends on how much product you are purchasing and what shipping rate you select. The Limited-Edition package however, is selling for $118.00, which has 5 bracelets stacked together in a little box. Even though Lokai markets, it markets differently, and does have the characteristics of segmenting, but does not have segmentation as others.
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