Chapter 16: Advertising, Public Relations and Sales promotion

Unlike most organization and businesses, Lokai does not carry a sales promotion. However, Lokai does have advertising and public relations. Lokai has their website, which would be considered a part of internet advertising. companies would have their advertisement in a newspaper, magazines, on T.V, etc. Whereas, Lokai contributes to advertising on Social Media. You can visit Twitter, Facebook, and even Instagram, to see and subscribe to updates. One important advertising strategy Lokai has, is it's own positive slogan, which may inspire or influence many.

            "  Sometimes you're on top. Stay Humble.  

                          Sometimes you've hit a low. Stay hopeful."

Along with its advertising strategy, an advertising appeal exists. Lokai gives its consumers a reason to purchase their bracelets. Just like the brand Toms, when you buy a pair of their product, they give a pair to a child in need. Lokai donates percentages off of whatever they make to charities, which help communities and people in need in many ways. A lot of people may want to help, and it's probably hard for them to, but by just buying a bracelet, you're also helping with a benefit. Unlike most organization and businesses, Lokai does not carry a sales promotion.