Chapter 16: Advertising, Public Relations and Sales promotion

Unlike most organization and businesses, Lokai does not carry a sales promotion. However, Lokai does have advertising and public relations. Lokai has their website, which would be considered a part of internet advertising. companies would have their advertisement in a newspaper, magazines, on T.V, etc. Whereas, Lokai contributes to advertising on Social Media. You can visit Twitter, Facebook, and even Instagram, to see and subscribe to updates. One important advertising strategy Lokai has, is it's own positive slogan, which may inspire or influence many.

            "  Sometimes you're on top. Stay Humble.  

                          Sometimes you've hit a low. Stay hopeful."

Along with its advertising strategy, an advertising appeal exists. Lokai gives its consumers a reason to purchase their bracelets. Just like the brand Toms, when you buy a pair of their product, they give a pair to a child in need. Lokai donates percentages off of whatever they make to charities, which help communities and people in need in many ways. A lot of people may want to help, and it's probably hard for them to, but by just buying a bracelet, you're also helping with a benefit. Unlike most organization and businesses, Lokai does not carry a sales promotion. 

Chapter 14: Marketing Channels and Retailing

      If online retailing would be considered as a feature in owning a business, Lokai would fall into it perfectly. Along with a Lokai van, you can only purchase bracelets online. And, it is also very easy to make purchases. Lokai sells directly to their customers. As soon as an order is placed, it will take about 4-8 business days for it to get delivered to the designated address. Unlike most companies or stores (online), Lokais option to buy a bracelet is the first thing you see once you click enter. There are various sizes to choose from, and a brief description of what sizes would fit you. Instead of walking around to find a product, it is literally just a few clicks away from your keyboard. Marketing Channel consists of elements of marketing mix, which are the product, price, promotion, and place. The product of Lokai, are their bracelets. The price doesn't vary, for the time being they are currently $18.00, tax is added and shipping also isn't free. The promotion you would receive, wouldn't exactly be a promotion you are receiving, it is the percentage they take out from the complete order, and is donated to charities. The place, or location of Lokai is in New York.

Lokai's marketing is aimed at their consumers, channel members are not engaged in this company, such as wholesalers, which reflects on you having the ability to  order as much as Lokai bracelets you want, there is no limit. 

Chapter 6: Consumer Decision Making

         Understanding the Wants and Needs of consumers, are one of the most important decision needed to be made in every company. People see Lokai bracelets, eventually end up researching it, learning about the reasons and causes, and they end up wanting it, and Lokai keeps making them. If consumers lose interest however, business will drop. In regards to Evaluation of Alternatives and Purchases, the cost of a Lokai bracelet is $18.00. You can purchase regular bracelets for a much cheaper price, but would it had a significant value and causes such as helping charities, as Lokai? Water from Mount. Everest, and mud from the Dead sea? Lokai has its classic bracelet,which is available at all times, and limited edition bracelets which are available whenever they are launched, which makes limited decision making easier for consumers. Classics' or limiteds' ( some times ), are always available so therefore, consumers are familiar with the brand and its availabilities. Similar to clothing companies, Lokai has its social visibility. If someone sees you wearing a Lokai bracelet, there's a possibility they would ask you where you got it from or what it signifies. Same for clothing, clothing, sneakers, and accessories, but Lokai is different, and different is what makes an impression on some people, which may then lead to consumer decision making.

Chapter 5: Developing a Global Vision

Lokai donates 10% of their net profits to charitable partners. These charities, World Wildlife Fund (WWF),Best Buddies International, Charity:Water, CureAlzheimersFund, Pencil Of Promise (PoP), and many more, are included among the donation. Trying to make the Earth a better place for animals, participating in a movement involving friendship among those with and without disabilities, providing safer and cleaner water worldwide, helping to prevent/find a cure for Alzheimer, and helping organizations in the most possible ways they can, wether it is beneficial towards this company, is what partakes in developing a global vision for this company. Helping these charities worldwide, can help Lokai with global marketing, which can lead to the growth of this company and much more.The internet plays a big role in global marketing, because if you're not where there is a Lokai truck, you can use the internet to make purchases online, around the globe. It may not be a company that consists of most characteristics of business,  but it has marketing, globally.

Chapter 4: The Marketing Environment

  
  ~Think of Lokai as a cause and effect kind of company. The cause is mainly why the company exists and what it does, and the effect is the outcome of the cause, what it supports and what it signifies. Lokai carries a meaning to itself, " Sometimes you're on top, STAY HUMBLE. Sometimes you've hit a low, STAY HOPEFUL".  ~

         Marketing Environment is just as important to Lokai as it is to other companies, except it doesn't carry all the concepts. Yes, the company is aware of its customer wants and needs, and where they purchase it, but they don't always carry social factors. Similar to others, Lokai has its own website and instagram, which is considered social, but they don't do commercials and such which may improve their growth economically. Lokai products are fit for teenagers and adult, and for anyone, nationality does not matter. Anyone can own a bracelet, without feeling discouraged. Everything has it's cause and so does Lokai, it doesn't what market someone is from. The basic factors that every company consists of, Lokai consists of, and the ability to help motivate those who have made purchases, which has helped in the development of the company, makes it successful to those who are inspired.

Chapter 18: Social Media and Marketing

     The company, Lokai, isn't really a well known company. It isn't necessary known of everywhere you go, and neither do they use social media as a way to attract "customers" by doing commercials or such. There are websites, and posts that mention Lokai itself every time they launch a new bracelet.
 
     There are mobile marketing, social marketing, and e-mail marketing, however, if there was a marketing known as internet marketing, then Lokai would fall under that category. Most companies and brand carry their own stores, whereas Lokai has their online website, www.mylokai.com, where almost everyone gets their bracelets from, and they also have another way of marketing. Unlike most companies, Lokai has their own truck. Just like we would buy ice cream from an ice cream truck, there is a Lokai truck, that sells their bracelets, which sadly, isn't everywhere, this is why the other option for purchasing is via online.

     In regards to Social media monitioring, Lokai hasn't received any bad identification or negativity. In fact, even celebrities, athletes, and artists are wearing Lokai bracelets and supporting its' cause. This company, makes its own money, and also donate to various charities, and building relationships with their customers are through the awarenesses they sponsor or the causes they have been and are currently supporting. Owners of Lokai bracelets, do post pictures of their bracelets on social media, and that is one way others may notice.

      Lokai, has it's own website, where you can learn about the company, the founder, and it's purposes, and also make purchases. In regards to marketing, Lokai doesn't necessarily market their product the way every other company does, they do it differently. I mean, who would ever think of an ice-cream-like truck selling bracelets for good causes?!

Chapter 2: Strategic Planning for Competitive Advantage

Lokai possesses a few strategies regarding Competitive advantages and strategies that will help the company expand. A place distribution strategy, market penetration and development, a competitive advantage, along with product developments, all the business and its' growth. Lokai has a classic bracelet, which varies in 3 different sizes, small, medium and large, that are available at all times for consumers to purchase. The Market Development; launches limited edition bracelets, that support organizations of its' purposes. For every purchase made from the website, 10 percent of net profits are dedicated to giving back to communities, and offering to charities. Lokai has a sustainable Competitive advantage, which is that it cannot be copied by any competition, and copied in general. After developing the classic lokai, ideas of launching new ones were developed, which did and will attract those who are interested in the causes, and of course, finding their balance.

                                 





Launched to celebrate World Water Day on March 01st, 2015.
For every bracelet sold, Lokai donated $3 to charity; Water, to bring clean and safe drinking water to developing countries.

 Launched to support World's Wildlife on June 15th, 2015. For every bracelet sold, Lokai donated $1 to the World Wildlife Fund to help further their mission to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Launched to support the world's largest cancer organization, Susan G Komen on September 13th, 2015. For every bracelet sold, Lokai will donate $1 in order to help save lives and end breast cancer.