Chapter 18: Social Media and Marketing

     The company, Lokai, isn't really a well known company. It isn't necessary known of everywhere you go, and neither do they use social media as a way to attract "customers" by doing commercials or such. There are websites, and posts that mention Lokai itself every time they launch a new bracelet.
 
     There are mobile marketing, social marketing, and e-mail marketing, however, if there was a marketing known as internet marketing, then Lokai would fall under that category. Most companies and brand carry their own stores, whereas Lokai has their online website, www.mylokai.com, where almost everyone gets their bracelets from, and they also have another way of marketing. Unlike most companies, Lokai has their own truck. Just like we would buy ice cream from an ice cream truck, there is a Lokai truck, that sells their bracelets, which sadly, isn't everywhere, this is why the other option for purchasing is via online.

     In regards to Social media monitioring, Lokai hasn't received any bad identification or negativity. In fact, even celebrities, athletes, and artists are wearing Lokai bracelets and supporting its' cause. This company, makes its own money, and also donate to various charities, and building relationships with their customers are through the awarenesses they sponsor or the causes they have been and are currently supporting. Owners of Lokai bracelets, do post pictures of their bracelets on social media, and that is one way others may notice.

      Lokai, has it's own website, where you can learn about the company, the founder, and it's purposes, and also make purchases. In regards to marketing, Lokai doesn't necessarily market their product the way every other company does, they do it differently. I mean, who would ever think of an ice-cream-like truck selling bracelets for good causes?!