Chapter 4: The Marketing Environment

  
  ~Think of Lokai as a cause and effect kind of company. The cause is mainly why the company exists and what it does, and the effect is the outcome of the cause, what it supports and what it signifies. Lokai carries a meaning to itself, " Sometimes you're on top, STAY HUMBLE. Sometimes you've hit a low, STAY HOPEFUL".  ~

         Marketing Environment is just as important to Lokai as it is to other companies, except it doesn't carry all the concepts. Yes, the company is aware of its customer wants and needs, and where they purchase it, but they don't always carry social factors. Similar to others, Lokai has its own website and instagram, which is considered social, but they don't do commercials and such which may improve their growth economically. Lokai products are fit for teenagers and adult, and for anyone, nationality does not matter. Anyone can own a bracelet, without feeling discouraged. Everything has it's cause and so does Lokai, it doesn't what market someone is from. The basic factors that every company consists of, Lokai consists of, and the ability to help motivate those who have made purchases, which has helped in the development of the company, makes it successful to those who are inspired.