Lokai possesses a few strategies regarding Competitive advantages and strategies that will help the company expand. A place distribution strategy, market penetration and development, a competitive advantage, along with product developments, all the business and its' growth. Lokai has a classic bracelet, which varies in 3 different sizes, small, medium and large, that are available at
all times for consumers to purchase. The Market Development; launches limited edition bracelets, that support organizations of its' purposes. For every purchase made from the website, 10 percent of net profits are dedicated to giving back to communities, and offering to charities. Lokai has a sustainable Competitive advantage, which is that it cannot be copied by any competition, and copied in general. After developing the classic lokai, ideas of launching new ones were developed, which did and will attract those who are interested in the causes, and of course, finding their balance.
Launched to celebrate World Water Day on March 01st, 2015.
For every bracelet sold, Lokai donated $3 to charity; Water, to bring clean and safe drinking water to developing countries.
Launched to support World's Wildlife on June 15th, 2015. For every bracelet sold, Lokai donated $1 to the World Wildlife Fund to help further their mission to conserve nature and reduce the most pressing threats to the diversity of life on Earth.
Launched to support the world's largest cancer organization, Susan G Komen on September 13th, 2015. For every bracelet sold, Lokai will donate $1 in order to help save lives and end breast cancer.
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