Chapter 6: Consumer Decision Making

         Understanding the Wants and Needs of consumers, are one of the most important decision needed to be made in every company. People see Lokai bracelets, eventually end up researching it, learning about the reasons and causes, and they end up wanting it, and Lokai keeps making them. If consumers lose interest however, business will drop. In regards to Evaluation of Alternatives and Purchases, the cost of a Lokai bracelet is $18.00. You can purchase regular bracelets for a much cheaper price, but would it had a significant value and causes such as helping charities, as Lokai? Water from Mount. Everest, and mud from the Dead sea? Lokai has its classic bracelet,which is available at all times, and limited edition bracelets which are available whenever they are launched, which makes limited decision making easier for consumers. Classics' or limiteds' ( some times ), are always available so therefore, consumers are familiar with the brand and its availabilities. Similar to clothing companies, Lokai has its social visibility. If someone sees you wearing a Lokai bracelet, there's a possibility they would ask you where you got it from or what it signifies. Same for clothing, clothing, sneakers, and accessories, but Lokai is different, and different is what makes an impression on some people, which may then lead to consumer decision making.