If online retailing would be considered as a feature in owning a business, Lokai would fall into it perfectly. Along with a Lokai van, you can only purchase bracelets online. And, it is also very easy to make purchases. Lokai sells directly to their customers. As soon as an order is placed, it will take about 4-8 business days for it to get delivered to the designated address. Unlike most companies or stores (online), Lokais option to buy a bracelet is the first thing you see once you click enter. There are various sizes to choose from, and a brief description of what sizes would fit you. Instead of walking around to find a product, it is literally just a few clicks away from your keyboard. Marketing Channel consists of elements of marketing mix, which are the product, price, promotion, and place. The product of Lokai, are their bracelets. The price doesn't vary, for the time being they are currently $18.00, tax is added and shipping also isn't free. The promotion you would receive, wouldn't exactly be a promotion you are receiving, it is the percentage they take out from the complete order, and is donated to charities. The place, or location of Lokai is in New York.
Lokai's marketing is aimed at their consumers, channel members are not engaged in this company, such as wholesalers, which reflects on you having the ability to order as much as Lokai bracelets you want, there is no limit.
No comments:
Post a Comment