Chapter 1: Overview of Marketing (Brief History and Mission Statement)

   MY LOKAI

http://mylokai.com/

              24 year old, Steven Izen, graduate of Cornell University, founded Lokai in 2013.

"For Steven Izen, that moment was during his freshman year at Cornell University. His grandfather, “Papa” was diagnosed with Alzheimer’s Disease. It was the first time he felt helpless, knowing he would have to sit back and watch his Papa’s mental faculties and body slowly deteriorate."

  In honor of his grandfather, Steven created the Lokai bracelet. 

"The bracelet is infused with elements sourced from the highest and lowest points on earth.  The white ball, carrying water from Mt. Everest, and the black ball, holding mud from the Dead Sea, exist on opposite ends. A string of clear beads link the two, signifying that throughout life’s circular journey, your path is your own.   As Steven puts it, “life is about the journey, not the destination.”

Lokai donates 10% of their net profits to charities such as, Word Wildlife Fund, Best Buddies, Cure Alzheimers Fund, American Himalayan Foundation, and many more. For every bracelet purchase you make, you fit into the 10% donation given to these charities. Not only are buyers purchasing for their own benefits, but they are also providing for those in need worldwide. Helping in the littlest way can evolve into helping into bigger ways.