Chapter 15: Marketing Communications

Similar to existing brands and companies, Lokai HAS to have communication skills, whether it is marketing or consumer wise. Yet marketing communications reflect on the communication made among products and customers themselves. Just as other companies, promotions are available, except it does not benefit the customer but the purchase helps in benefiting the lives of others. Lokai does not carry various varieties of communication skills when it comes to marketing their products. Buying from them is not hard, you don't need promotional codes, all you need is a mylokai account and a credit card, and you'll be good to go. However, they do communicate with those who wear their bracelets, and those who benefit off of it, such as the charities and foundations they donate to. The cause they support can be an example of communication. For example, the most recent bracelet launched. It was made to support breast cancer, those who are suffering from breast cancer, had breast cancer, or even know someone with or just are supporting breast cancer. Majority of the purchases made, was not because of the bracelet, but what it symbolizes, it's cause, and what it supports. Marketing communications are important in starting business, and plays a major role in the growth of a business. But if you have the right purposes in regards to communicating, a business will grow with and without mass or interpersonal communication.

Chapter 10: Product Concepts

The company/brand Lokai, symbolizes ones humbleness. It does not matter how high you may be, or how low you might be as a person, one should always remain humble at all times, because there is always hope. The design of the product the company carries, is simple. It is a bracelet, containing clear beads, and two special beads. There is a white bead, which contains water from mountain Everest and the black bead has water from the Dead Sea.





I mean, who wouldn't want a bracelet that contains two major places not everyone can reach in the world. And yes, it is authentic.
The bracelet carries the Lokai logo, on both the black and white beads. However, it is complicated to describe.



The trademark of this company, which is a good thing about it is, you cannot find it elsewhere. The products can only be bought from the company itself, if bought anywhere else, it may be counterfeit. Packing plays an important role in every consumers aspects of buying. When you order a bracelet, it comes in a bag, and also with a sticker of the Lokai logo, and a little information regarding the bracelet purposes, and its value. The labelling on the package, is noticeable. It's written in black, and it's pretty big so anyone can see it.

The product, as in the bracelets sold online, are available in 4 different sizes now. Small, medium, large, and extra large.




These are unauthentic Lokai bracelets.










These are the authentic and ONLY kinds and colors of Lokai bracelets.

Chapter 17: Personal Selling and Sales Management

As said before in previous posts, Lokai has a website, which allows consumers to make purchases and learn about the company/brand, and what its cause and supports are. Usually, some online websites would carry a live chat section for those who need help, and does allow you to make comments and reviews. Unfortunately, Lokai doesn't. Remember, Lokai just carries one main bracelet at all times, therefore it makes the process of purchasing easier.  Hopefully, more varieties of bracelets that aren't limited editions are invested in and available for purchase, and the website will become a way customers can build a relationship and interact with Lokai members. However, Lokai does have a touch point. Once you're on the website, you can make a decision as to if you would like to make an account with Lokai or not. Along with having a MyLokai account, you can also contact Lokai by emailing them, or even calling them! The campaign management for this company is creative. For example, the last bracelet that was launched in the beginning of October for Cancer Awareness. The bracelet is pink all over, except for the bead with the mud, and the bead with the water. When going onto the website, the first thing that popped up, was the Cancer Awareness bracelet, why they were launching it, and how it helps the reason it was launched. The sale cycle for Lokai is simple. Bracelets are always available, whether it is both the original Lokai and the Limited Edition, or the original Lokai itself. Lokai is just starting to develop, and hopefully soon there will be more products which contains mud from the Dead sea and water from mount' Everest, with a charity and cause, to support, which will lead to only growth in the company, and help from customers globally.

Chapter 16: Advertising, Public Relations and Sales promotion

Unlike most organization and businesses, Lokai does not carry a sales promotion. However, Lokai does have advertising and public relations. Lokai has their website, which would be considered a part of internet advertising. companies would have their advertisement in a newspaper, magazines, on T.V, etc. Whereas, Lokai contributes to advertising on Social Media. You can visit Twitter, Facebook, and even Instagram, to see and subscribe to updates. One important advertising strategy Lokai has, is it's own positive slogan, which may inspire or influence many.

            "  Sometimes you're on top. Stay Humble.  

                          Sometimes you've hit a low. Stay hopeful."

Along with its advertising strategy, an advertising appeal exists. Lokai gives its consumers a reason to purchase their bracelets. Just like the brand Toms, when you buy a pair of their product, they give a pair to a child in need. Lokai donates percentages off of whatever they make to charities, which help communities and people in need in many ways. A lot of people may want to help, and it's probably hard for them to, but by just buying a bracelet, you're also helping with a benefit. Unlike most organization and businesses, Lokai does not carry a sales promotion. 

Chapter 14: Marketing Channels and Retailing

      If online retailing would be considered as a feature in owning a business, Lokai would fall into it perfectly. Along with a Lokai van, you can only purchase bracelets online. And, it is also very easy to make purchases. Lokai sells directly to their customers. As soon as an order is placed, it will take about 4-8 business days for it to get delivered to the designated address. Unlike most companies or stores (online), Lokais option to buy a bracelet is the first thing you see once you click enter. There are various sizes to choose from, and a brief description of what sizes would fit you. Instead of walking around to find a product, it is literally just a few clicks away from your keyboard. Marketing Channel consists of elements of marketing mix, which are the product, price, promotion, and place. The product of Lokai, are their bracelets. The price doesn't vary, for the time being they are currently $18.00, tax is added and shipping also isn't free. The promotion you would receive, wouldn't exactly be a promotion you are receiving, it is the percentage they take out from the complete order, and is donated to charities. The place, or location of Lokai is in New York.

Lokai's marketing is aimed at their consumers, channel members are not engaged in this company, such as wholesalers, which reflects on you having the ability to  order as much as Lokai bracelets you want, there is no limit. 

Chapter 6: Consumer Decision Making

         Understanding the Wants and Needs of consumers, are one of the most important decision needed to be made in every company. People see Lokai bracelets, eventually end up researching it, learning about the reasons and causes, and they end up wanting it, and Lokai keeps making them. If consumers lose interest however, business will drop. In regards to Evaluation of Alternatives and Purchases, the cost of a Lokai bracelet is $18.00. You can purchase regular bracelets for a much cheaper price, but would it had a significant value and causes such as helping charities, as Lokai? Water from Mount. Everest, and mud from the Dead sea? Lokai has its classic bracelet,which is available at all times, and limited edition bracelets which are available whenever they are launched, which makes limited decision making easier for consumers. Classics' or limiteds' ( some times ), are always available so therefore, consumers are familiar with the brand and its availabilities. Similar to clothing companies, Lokai has its social visibility. If someone sees you wearing a Lokai bracelet, there's a possibility they would ask you where you got it from or what it signifies. Same for clothing, clothing, sneakers, and accessories, but Lokai is different, and different is what makes an impression on some people, which may then lead to consumer decision making.

Chapter 5: Developing a Global Vision

Lokai donates 10% of their net profits to charitable partners. These charities, World Wildlife Fund (WWF),Best Buddies International, Charity:Water, CureAlzheimersFund, Pencil Of Promise (PoP), and many more, are included among the donation. Trying to make the Earth a better place for animals, participating in a movement involving friendship among those with and without disabilities, providing safer and cleaner water worldwide, helping to prevent/find a cure for Alzheimer, and helping organizations in the most possible ways they can, wether it is beneficial towards this company, is what partakes in developing a global vision for this company. Helping these charities worldwide, can help Lokai with global marketing, which can lead to the growth of this company and much more.The internet plays a big role in global marketing, because if you're not where there is a Lokai truck, you can use the internet to make purchases online, around the globe. It may not be a company that consists of most characteristics of business,  but it has marketing, globally.