Chapter 12: Services and NonProfit Organization Marketing

     Lokai does not fall under the category of businesses or organizations which provide services or are considered NonProfitable organizations. However, Lokai does donates 10% of their profits to NonProfit organizations, as charities.  Some of the charities Lokai has donated to are, the Save the Children, Susan G. Komen, WorldWildLife Fund, Best Buddies, the Kind Campaign, and the Himalayan Foundation, etc. Although, Lokai does not provide services to customers, they do provide services, which includes their help, to organizations that are in need. And even though they are a profitable company, a percentage of their profits are given to NonProfitable Organizations.

Chapter 11: Developing and Managing Products

      Lokai launches limited edition bracelets once in a while, to support a specific cause. The last limited edition launched, was the pink Lokai bracelet. The bracelet symbolizes breast cancer awareness, and supports the cause and those who have breast cancer. With purchases made, a percentage of the profits are donated to benefit and support, the Susan G. Komen Cancer foundation. The development of new bracelets, starts with a cause, similar to the WildLife bracelet, which was launched for WildLife animals, and donations were made to their foundation, and others. Every developed bracelet, carries its own benefiting cause, and being that the product is limited edition, ( made available for a little time), consumers make purchases as soon as the product is launched. After a bracelet is launched, and Lokai takes it off the market, it is hard to find that bracelet. Eventually, after researching and you end up finding it, the real question that is left to be answered is, Is the bracelet authentic? Some bracelets found on amazon, and eBay, etc., are not always necessary authentic. Lokai manages their products, either limited edition and/or the Classic Lokai bracelet, being available for a certain period of time, and classic being available at all times.

Chapter 8: Segmenting and Targeting Market

         Lokais market, are consumers who want and need their products. Unlike most business organizations and companies, Lokai does not has a market segment or market segmentation. Lokai is a popular, yet easy going brand to shop at. They market only their products, which are the bracelets of their own, and the cause for their bracelet. However, Lokai does have substantiality, identifiability and measurability, accessibility, and responsiveness. Lokai bracelets are noticeable, and whenever its seen worn by celebrities, or others, it makes others want to own one of their own too. Those who purchase Lokai, most likely own more than one bracelets. Bracelets are identifiable, and sizes are accurate. Lokai bracelets consists of all white beads, and two different beads which stands out. The black, which has mud from the Dead Sea, and " whitest white ", which has water from Mountain Everest. In regards to measurability, these bracelets are now available in 4 different sizes. Small, medium, large, and extra large, and the sizes are as listed on the website. Along with Lokais Classic bracelet, sometimes their are limited edition bracelets launched once in a while. And are accessible for a short period of time, however the Classics remain available for purchase at all times. At this time, Lokai has a limited edition package, which consists of all the previous bracelets launched before including the Cancer cause, WildLife, and Water bracelet.

In regards to responsiveness, all Lokai bracelets are sold for the same price, which is currently $18.00. The only thing different, would be the tax and shipping costs added, which all depends on how much product you are purchasing and what shipping rate you select. The Limited-Edition package however, is selling for $118.00, which has 5 bracelets stacked together in a little box. Even though Lokai markets, it markets differently, and does have the characteristics of segmenting, but does not have segmentation as others. 

Chapter 15: Marketing Communications

Similar to existing brands and companies, Lokai HAS to have communication skills, whether it is marketing or consumer wise. Yet marketing communications reflect on the communication made among products and customers themselves. Just as other companies, promotions are available, except it does not benefit the customer but the purchase helps in benefiting the lives of others. Lokai does not carry various varieties of communication skills when it comes to marketing their products. Buying from them is not hard, you don't need promotional codes, all you need is a mylokai account and a credit card, and you'll be good to go. However, they do communicate with those who wear their bracelets, and those who benefit off of it, such as the charities and foundations they donate to. The cause they support can be an example of communication. For example, the most recent bracelet launched. It was made to support breast cancer, those who are suffering from breast cancer, had breast cancer, or even know someone with or just are supporting breast cancer. Majority of the purchases made, was not because of the bracelet, but what it symbolizes, it's cause, and what it supports. Marketing communications are important in starting business, and plays a major role in the growth of a business. But if you have the right purposes in regards to communicating, a business will grow with and without mass or interpersonal communication.

Chapter 10: Product Concepts

The company/brand Lokai, symbolizes ones humbleness. It does not matter how high you may be, or how low you might be as a person, one should always remain humble at all times, because there is always hope. The design of the product the company carries, is simple. It is a bracelet, containing clear beads, and two special beads. There is a white bead, which contains water from mountain Everest and the black bead has water from the Dead Sea.





I mean, who wouldn't want a bracelet that contains two major places not everyone can reach in the world. And yes, it is authentic.
The bracelet carries the Lokai logo, on both the black and white beads. However, it is complicated to describe.



The trademark of this company, which is a good thing about it is, you cannot find it elsewhere. The products can only be bought from the company itself, if bought anywhere else, it may be counterfeit. Packing plays an important role in every consumers aspects of buying. When you order a bracelet, it comes in a bag, and also with a sticker of the Lokai logo, and a little information regarding the bracelet purposes, and its value. The labelling on the package, is noticeable. It's written in black, and it's pretty big so anyone can see it.

The product, as in the bracelets sold online, are available in 4 different sizes now. Small, medium, large, and extra large.




These are unauthentic Lokai bracelets.










These are the authentic and ONLY kinds and colors of Lokai bracelets.

Chapter 17: Personal Selling and Sales Management

As said before in previous posts, Lokai has a website, which allows consumers to make purchases and learn about the company/brand, and what its cause and supports are. Usually, some online websites would carry a live chat section for those who need help, and does allow you to make comments and reviews. Unfortunately, Lokai doesn't. Remember, Lokai just carries one main bracelet at all times, therefore it makes the process of purchasing easier.  Hopefully, more varieties of bracelets that aren't limited editions are invested in and available for purchase, and the website will become a way customers can build a relationship and interact with Lokai members. However, Lokai does have a touch point. Once you're on the website, you can make a decision as to if you would like to make an account with Lokai or not. Along with having a MyLokai account, you can also contact Lokai by emailing them, or even calling them! The campaign management for this company is creative. For example, the last bracelet that was launched in the beginning of October for Cancer Awareness. The bracelet is pink all over, except for the bead with the mud, and the bead with the water. When going onto the website, the first thing that popped up, was the Cancer Awareness bracelet, why they were launching it, and how it helps the reason it was launched. The sale cycle for Lokai is simple. Bracelets are always available, whether it is both the original Lokai and the Limited Edition, or the original Lokai itself. Lokai is just starting to develop, and hopefully soon there will be more products which contains mud from the Dead sea and water from mount' Everest, with a charity and cause, to support, which will lead to only growth in the company, and help from customers globally.

Chapter 16: Advertising, Public Relations and Sales promotion

Unlike most organization and businesses, Lokai does not carry a sales promotion. However, Lokai does have advertising and public relations. Lokai has their website, which would be considered a part of internet advertising. companies would have their advertisement in a newspaper, magazines, on T.V, etc. Whereas, Lokai contributes to advertising on Social Media. You can visit Twitter, Facebook, and even Instagram, to see and subscribe to updates. One important advertising strategy Lokai has, is it's own positive slogan, which may inspire or influence many.

            "  Sometimes you're on top. Stay Humble.  

                          Sometimes you've hit a low. Stay hopeful."

Along with its advertising strategy, an advertising appeal exists. Lokai gives its consumers a reason to purchase their bracelets. Just like the brand Toms, when you buy a pair of their product, they give a pair to a child in need. Lokai donates percentages off of whatever they make to charities, which help communities and people in need in many ways. A lot of people may want to help, and it's probably hard for them to, but by just buying a bracelet, you're also helping with a benefit. Unlike most organization and businesses, Lokai does not carry a sales promotion.